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A guide to ethical and preloved style

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The three best sustainable fashion innovations of 2021

‘Time’ magazine recently published its list of best inventions of the year.  It’s remarkable how many of these incorporate sustainability thinking.  Everist’s Waterless Shampoo Concentrate is 100% plant-based, plastic free and eliminates the water which makes up 70% of the contents of a standard shampoo bottle. Kuleana is perfect for anyone who went completely offContinue reading “The three best sustainable fashion innovations of 2021”

Primark enters the circular economy

Critics of fast fashion often reach for Primark as an example of everything that’s wrong with the industry: exploited garment workers, clothes made from damaging synthetic materials and garments designed to be worn just a few times before being dumped into landfill. Primark seems an unlikely partner for the Ellen McArthur Foundation, a leading organisation dedicated to acceleratingContinue reading “Primark enters the circular economy”

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