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A guide to ethical and preloved style

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ASDA embraces second hand

ASDA has today announced that it will start selling second hand clothing in 50 UK stores.  Here’s why that can help make preloved more convenient, accessible and acceptable

A letter to my MP about clothes

It’s occurred to me that although I’ve made some lifestyle changes to become more planet-friendly (or at least less planet-unfriendly), such as only buying second-hand clothing, my activism so far has been zero.   Nada.  Nothing.  As a small first step, I’ve written the below (very formal-sounding!) letter to my local MP.  Feel free to copyContinue reading “A letter to my MP about clothes”

ASOS is all-conquering – what does it mean for sustainability?

ASOS has done so well recently that the company’s CEO has confidently proclaimed the brand to be ‘the number one destination for fashion-loving 20-somethings’.  Like Boohoo, ASOS has been one of the few fashion retailers to do incredibly well in the past year.  Being a digital-only retailer has been a clear advantage for ASOS, forContinue reading “ASOS is all-conquering – what does it mean for sustainability?”

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