Why I’m celebrating the hole in my jeans

I realised a few days ago that a pair of my jeans had a hole on the inside of the right thigh. That doesn’t sound very remarkable, but for me it was a proud moment. Watching TV recently, I saw an advert for the fast fashion brand Missguided. The ad’s strapline was, ‘You’ve got plansContinue reading “Why I’m celebrating the hole in my jeans”

Where do I start with sustainable fashion?

Google is a reliable barometer of what’s on our minds.  The search engine has recorded an exponential rise in the number of people typing ‘sustainable fashion’ into search bars over the past few years.  This implies that more people are now connecting the contents of their wardrobe with the climate and ecological emergency.  Maybe you’reContinue reading “Where do I start with sustainable fashion?”

Should we stop shopping?

This white vest which I recently bought is the last clothing purchase I’ll make until June 2022.  The major reason is that I have so many clothes.  Switching from my autumn/winter wardrobe to my summer wardrobe has been quite an undertaking, involving many hours of unpacking, hanging clothes out to air, washing and ironing.  AndContinue reading “Should we stop shopping?”

ASOS is all-conquering – what does it mean for sustainability?

ASOS has done so well recently that the company’s CEO has confidently proclaimed the brand to be ‘the number one destination for fashion-loving 20-somethings’.  Like Boohoo, ASOS has been one of the few fashion retailers to do incredibly well in the past year.  Being a digital-only retailer has been a clear advantage for ASOS, forContinue reading “ASOS is all-conquering – what does it mean for sustainability?”

Nobody’s Child Review

Two of the main reasons people don’t buy more sustainable clothes are that they’re more expensive and just not as cool as mainstream fashion.  But London-based Nobody’s Child defies those rules.  Prices are what you’d expect to pay at Zara: dresses are typically £35 – £45.  And some serious bargains are available right now onContinue reading “Nobody’s Child Review”

Putting on a brave face – and a preloved skirt

Today’s rewear is a preloved Levi’s denim skirt. Teamed with this season’s must-have accessory, the brave face. The brave face is in response to more bad Covid-19 news, just in time for Christmas. I got this skirt from Oxfam’s website. It’s now possible to filter by size, brand and garment condition, making it a muchContinue reading “Putting on a brave face – and a preloved skirt”

New old trainers

Today’s rewear is a pair of Veja trainers.   (Thank you, Depop.) One of the most memorable Netflix episodes this year was in ‘The Last Dance’.  Basketball player – no, idol – Michael Jordan signed a deal with Nike to endorse a new shoe.  At the time Nike was a tiny brand compared to adidas, butContinue reading “New old trainers”