#jeans

Primark enters the circular economy

Critics of fast fashion often reach for Primark as an example of everything that’s wrong with the industry: exploited garment workers, clothes made from damaging synthetic materials and garments designed to be worn just a few times before being dumped into landfill. Primark seems an unlikely partner for the Ellen McArthur Foundation, a leading organisation dedicated to acceleratingContinue reading “Primark enters the circular economy”

Secondhand jeans for secondhand September

One of the most exciting developments in the preloved fashion world has been seeing major companies embracing the trend. Madewell is one of my favourite fashion brands. On trips to the States, I once picked up two identical pairs of jeans in their Atlanta store because the cut and fit were so good. I reallyContinue reading “Secondhand jeans for secondhand September”