Don’t be fooled: Greenwashing in fashion

Growing interest in sustainable fashion has prompted brands from Prada to Primark to communicate their environmental and ethical credentials.  Several fashion businesses have launched sustainable sub-brands, among them H&M’s Conscious Collection and Zara’s Join Life brand.  But which businesses are genuinely benefitting the environment, and which are hoping to bamboozle shoppers into thinking they’re greenerContinue reading “Don’t be fooled: Greenwashing in fashion”