ASOS is all-conquering – what does it mean for sustainability?

ASOS has done so well recently that the company’s CEO has confidently proclaimed the brand to be ‘the number one destination for fashion-loving 20-somethings’.  Like Boohoo, ASOS has been one of the few fashion retailers to do incredibly well in the past year.  Being a digital-only retailer has been a clear advantage for ASOS, forContinue reading “ASOS is all-conquering – what does it mean for sustainability?”

March Rewears

Spring at last! Almost (but not quite) time to put away the woolly jumpers and fleecy joggers I’ve barely parted from in the past few months. This month I’ve switched from boots to trainers. These Vejas were a Depop purchase a few months ago. They’re not the most comfortable trainer you could wish for, butContinue reading “March Rewears”

Gentrification of secondhand style – part 2

My recent blog on why the gentrification of secondhand fashion is a positive trend provoked a strong reaction.  People asked whether there’s evidence that charity shops are getting more expensive.  A good question.  The answer is that there hasn’t been a price hike in the past few years.  The Charity Retail Association collects data onContinue reading “Gentrification of secondhand style – part 2”

Should the government make fashion more sustainable?

Enforcing the minimum wage for UK clothes factories workers, putting a tax on unsustainable fashion, and investing in collection & sorting of used clothes are three of the recommendations made by the Environmental Audit Commission (EAC) in 2019.  Their report is available here.  The EAC is a group of MPs across all parties whose jobContinue reading “Should the government make fashion more sustainable?”

Reviewing H&M’s Conscious Collection

In 2020 I bought only preloved clothing. It’s a new year and I’m considering buying something brand new, but from a sustainable brand or collection (naturally!) This year I’ll be bringing you reviews of the sustainable fashion that’s available, as well as more preloved. Today, H&M’s Conscious Collection. This collection from megabrand H&M is made from at leastContinue reading “Reviewing H&M’s Conscious Collection”

3 things I’ve learnt from a year of buying only preloved fashion in 2020 – and a tip to get you started

Just two days of 2020 to go, and my year of preloved is almost complete. Here’s what I learnt – (1) Buying preloved is fun and rewarding  Not once in 2020 have I missed buying brand new clothes.  Not even a tiny bit.  At the start of each year – and inspired by Gretchen RubinContinue reading “3 things I’ve learnt from a year of buying only preloved fashion in 2020 – and a tip to get you started”

New old trainers

Today’s rewear is a pair of Veja trainers.   (Thank you, Depop.) One of the most memorable Netflix episodes this year was in ‘The Last Dance’.  Basketball player – no, idol – Michael Jordan signed a deal with Nike to endorse a new shoe.  At the time Nike was a tiny brand compared to adidas, butContinue reading “New old trainers”