I really try not to be a sustainable fashion pusher but sometimes I just can’t hold back. Last week I was shopping in Madrid with a good friend convincing her that yes, it is worth spending 40 euros on an amazingly cut t-shirt in a gorgeous fabric because it will last years. And look bloodyContinue reading “Adiós, Zara”
Critics of fast fashion often reach for Primark as an example of everything that’s wrong with the industry: exploited garment workers, clothes made from damaging synthetic materials and garments designed to be worn just a few times before being dumped into landfill. Primark seems an unlikely partner for the Ellen McArthur Foundation, a leading organisation dedicated to acceleratingContinue reading “Primark enters the circular economy”
Today is my blog-iversary: I was thinking yesterday that it must be about a year since I started this blog. I just looked and my first ever post was on October 25th 2020 – exactly a year ago today. I am no longer terrified of sharing photos of myself When I uploaded my first post,Continue reading “How a year of blogging has changed me”
“I realised that I could be buying clothes made by someone who was effectively enslaved,” says Raelene. In the past, a firm fan of Boden, Phase Eight and other high street brands, her shopping habits were transformed by a sustainable fashion event in London in 2013. Like most people, Rae had no idea that manyContinue reading “My sustainable fashion journey — Raelene”
This white vest which I recently bought is the last clothing purchase I’ll make until June 2022. The major reason is that I have so many clothes. Switching from my autumn/winter wardrobe to my summer wardrobe has been quite an undertaking, involving many hours of unpacking, hanging clothes out to air, washing and ironing. AndContinue reading “Should we stop shopping?”
ASDA has today announced that it will start selling second hand clothing in 50 UK stores. Here’s why that can help make preloved more convenient, accessible and acceptable
ASOS has done so well recently that the company’s CEO has confidently proclaimed the brand to be ‘the number one destination for fashion-loving 20-somethings’. Like Boohoo, ASOS has been one of the few fashion retailers to do incredibly well in the past year. Being a digital-only retailer has been a clear advantage for ASOS, forContinue reading “ASOS is all-conquering – what does it mean for sustainability?”
How and why will fashion be changed by coronavirus, and what does this mean for sustainability?
Spring at last! Almost (but not quite) time to put away the woolly jumpers and fleecy joggers I’ve barely parted from in the past few months. This month I’ve switched from boots to trainers. These Vejas were a Depop purchase a few months ago. They’re not the most comfortable trainer you could wish for, butContinue reading “March Rewears”
Is this the moment for the government to ban sending new clothes to landfill, enforce the minimum wage for garment workers and use taxation to incentivise more environmentally friendly fashion? I say yes it is!