#30wears

Second September Style – Karen

I’m honoured to have another guest, Karen, on the blog to show off her preloved style this secondhand September. What do you love about second style? I’m not a seasoned charity shop shopper and wish I were. When I buy, usually new, I choose pieces that are as sustainable as I can find or afford.Continue reading “Second September Style – Karen“

Adiós, Zara

I really try not to be a sustainable fashion pusher but sometimes I just can’t hold back. Last week I was shopping in Madrid with a good friend convincing her that yes, it is worth spending 40 euros on an amazingly cut t-shirt in a gorgeous fabric because it will last years. And look bloodyContinue reading “Adiós, Zara”

A thrifter’s guide to Leamington Spa

This month I’ve cast the thrifting net a little further by visiting the Warwickshire Spa Town of Royal Leamington Spa. The town is noted for its beautiful Georgian architecture: I visited on a winter’s day and got caught in a hail storm: Leamington Spa is a prosperous town – type its name into Google andContinue reading “A thrifter’s guide to Leamington Spa”

New Year Fashion Resolutions

Happy new year! Do you make new year resolutions? I do. Mine are about making my life more fun and enjoyable, as well as self improvement. I plan to continue meditating, but have also got some fun easy wins on my list such as watching a Korean film and getting a massage. The full listContinue reading “New Year Fashion Resolutions”

Fashion brands that will repair your clothes and accessories

Levi’s slogan back in the day was “The more you wash ‘em, the better they look and fit.’” Favourite jeans you’d worn in looked better than a brand-new pair, so Levi’s were designed to withstand years of washing and wearing. Making a virtue of clothes lasting years is making a comeback – there’s a growingContinue reading “Fashion brands that will repair your clothes and accessories”

Autumn knits rewear

Autumn is my favourite season in fashion. As sad as it feels to put away sun dresses and sandals, unboxing cosy sweaters and boots makes me excited for the new season. I can almost smell the bonfires as I get out the knitwear. This autumn my knitwear collection is mainly jumpers I’ve owned for aContinue reading “Autumn knits rewear“

Can the Circular Economy solve fashion’s environmental problems?

The fashion industry generates a huge quantity of waste. One of the most quoted statistics about the environmental impacts of clothing is that 300,000 tonnes of clothing find their way to landfill every year in the UK. This statistic comes from the Waste Resources Action Plan (WRAP) in their excellent 2017 report ‘Valuing Our Clothes’. Continue reading “Can the Circular Economy solve fashion’s environmental problems? “

Recycled By

Ruth, the founder of ‘Recycled By’, has a mission. Her ambition goes beyond persuading people to buy pre-owned clothing; it’s to encourage them to be proud to be seen in second-hand. Recycled By seeks out the best pre-owned clothing available. Its current selection includes Prada mules, a skirt by Stella McCartney and pieces from top-endContinue reading “Recycled By”

Don’t be fooled: Greenwashing in fashion

Growing interest in sustainable fashion has prompted brands from Prada to Primark to communicate their environmental and ethical credentials. Several fashion businesses have launched sustainable sub-brands, among them H&M’s Conscious Collection and Zara’s Join Life brand. But which businesses are genuinely benefitting the environment, and which are hoping to bamboozle shoppers into thinking they’re greenerContinue reading “Don’t be fooled: Greenwashing in fashion”

Why I’m celebrating the hole in my jeans

I realised a few days ago that a pair of my jeans had a hole on the inside of the right thigh. That doesn’t sound very remarkable, but for me it was a proud moment. Watching TV recently, I saw an advert for the fast fashion brand Missguided. The ad’s strapline was, ‘You’ve got plansContinue reading “Why I’m celebrating the hole in my jeans”