One of the most exciting developments in the preloved fashion world has been seeing major companies embracing the trend. Madewell is one of my favourite fashion brands. On trips to the States, I once picked up two identical pairs of jeans in their Atlanta store because the cut and fit were so good. I really don’t think there’s any other brand that does jeans so perfectly. Scroll to the bottom of this post for a photo of me in the jeans …
One of the stats that shocked me when I started studying sustainability is that growing the cotton necessary to manufacture just one pair of jeans requires an amount of water equivalent to the amount a human drinks over seven years! Water is being used unsustainably in cotton-growing region such as Uzbekistan, where severe droughts have occurred as a result: a humanitarian and ecological catastrophe.
So, I did a little dance when I got this email from Madewell:
You can now buy secondhand jeans directly from the brand, online. By choosing this ahead of a brand new pair, you can make huge savings: a pair I’ve got my eye on cost $41.99 versus $130.00 RRP. Plus, the brand has calculated the below environmental benefits:
Jeans look better once they’ve been worn-in: yet another advantage of buying preloved.
Would you buy jeans this way? Let me know in the comments.
Thanks for reading!
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