Two of the main reasons people don’t buy more sustainable clothes are that they’re more expensive and just not as cool as mainstream fashion. But London-based Nobody’s Child defies those rules.
Prices are what you’d expect to pay at Zara: dresses are typically £35 – £45. And some serious bargains are available right now on their website. The clothes are cool enough to be seen on Fearne Cotton, including the jumper on the cover of this week’s Grazia:
Nobody’s child describes itself as an ‘eco-conscious fashion brand’. The company is committed to using sustainable materials, aims for zero waste and delivers orders in recyclable packaging.
Among fabrics used by the brand are Lenzing™ and Ecovero™, made from renewable wood sources. That’s right, these clothes are made from wood! When I started learning about sustainability in fashion, I was stunned to learn that cotton is just horrible for the environment. Around 7,500 litres of water are needed to produce the cotton to make a single pair of jeans – equivalent to the water the average person drinks in seven years (1). Cotton is also usually treated with great quantities of pesticides and insecticides (2). Another commonly used clothing fabric is polyester, a type of plastic with a large carbon footprint which is not biodegradable. So, Nobody’s Child’s wood-based fabrics are very good news for the environment.
The brand isn’t perfect – and it’s open about that. I will admit to a bit of disappointment when I looked closely at a ballerina-style mint green wrap cardigan whose photo I love, and saw that it’s 75% acrylic, 22% recycled polyester and 3% elastane. Acrylic is another plastic-based fabric. While the polyester content recycled, I didn’t feel the cardigan was quite sustainable enough for me to buy it. Shame.
Overall, Nobody’s Child is a brand I’m really happy to support. Most of its clothes do rate very highly from a sustainability point of view and I’m sure this will get even better.
Even more sustainable options available. Buying preloved is the most sustainable. choice And there are brands who completely avoid plastic-based fabrics – but they quite a lot more expensive. There was a gap in the market for an affordable, fashionable and sustainability-minded brand. Nobody’s Child might be it.
#sustainablefashion #ethicalfashion #sustainability #dresses #wearenobodys #30wears